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Funtodo is a leisure company built around activities, discovery, and choice. As the product expanded, it became clear that it needed a visual system that could support multiple features without adding friction. The role of the icons was not decorative. They needed to help users navigate the product quickly and understand actions at a glance.
The work started with function before form. Each icon was mapped to a specific use case, considering where it would appear, how often it would be seen, and what decision it was meant to support. Rather than designing icons in isolation, the focus was on defining clear rules around geometry, stroke, spacing, and metaphor. This ensured consistency and reduced ambiguity across the product. The result was a restrained icon pack designed as a system, not a collection. Simple, intentional shapes that scale across screens and features while maintaining clarity. The icons give Funtodo a dependable visual layer that supports usability today and remains flexible as the product continues to grow.
The icon system was designed in alignment with Material Design guidelines to ensure clarity, consistency, and predictable behavior across the interface. A clear grid, consistent stroke logic, and balanced proportions formed the foundation, allowing each icon to feel familiar while still belonging to Funtodo’s product language. Rather than treating the guidelines as constraints, they were used as a framework for decision making. Each icon was constructed from simple geometric forms, carefully aligned to the grid to maintain visual balance and legibility at different sizes. This approach ensured that icons remain clear in dense interfaces and accessible across devices.
By grounding the system in Material Design principles, the icon pack integrates seamlessly into the product experience. It supports usability, reinforces consistency, and gives the interface a visual rhythm that feels intentional and dependable as the product continues to evolve.
The icon set was designed to support a wide range of use cases across the Funtodo product, from activities and venues to utilities, rewards, and system states. Each icon represents a specific action or concept within the user journey, with a focus on immediate recognition and minimal interpretation.
Designing the icons started with reduction. Every symbol was stripped down to its most essential form, removing unnecessary detail that could compromise clarity at smaller sizes. The goal was not to be expressive, but to be understandable. If an icon could not communicate its purpose quickly, it was redrawn.
Consistency across the set was non negotiable. Stroke weight, corner radius, visual weight, and spacing were carefully controlled so each icon feels related to the others. This ensures that no icon draws undue attention to itself, allowing the interface to feel calm and balanced even when multiple icons appear together.
The system was built to be flexible. Icons needed to work across different surfaces, backgrounds, and contexts without losing legibility or meaning. This meant designing with scalability in mind and validating how each icon performs in real interface scenarios, not just in isolation.
Taken together, the icons function as a quiet visual layer within the product. They guide users, support decision making, and reinforce consistency without demanding attention. The result is a system that feels reliable, intentional, and built to evolve alongside the Funtodo platform.
