Multidisciplinary Designer
Now Playing
Kubsxyz
Working with a team on creating the future of work by superpowering organizations with cloud-based teams
You can always reach me at
+234-706-730-8739
Illustration was introduced into the ProfiledRisk brand to make complex risk systems legible without weakening their credibility. Much of what the platform does happens in real time and behind the scenes, interpreting signals, behaviours, and patterns that are not immediately visible. Illustration became a way to surface these processes thoughtfully, offering clarity without oversimplification. Rather than acting as decoration, the illustrations serve as explanatory tools, helping the brand communicate abstract ideas in a way that feels composed, intelligent, and trustworthy.
The illustration style is built on structured geometry, controlled perspective, and deliberate use of depth. Forms are clear and stable, reflecting the sense of protection and reliability established by the shield in the logo. At the same time, subtle motion, angled planes, and overlapping elements echo the flowing behaviour of the pattern system, reinforcing the idea of intelligence in motion.
Scenes are intentionally minimal, showing only what is necessary to communicate the idea at hand. There is restraint in both detail and colour, allowing each illustration to feel purposeful rather than expressive for its own sake. This balance between structure and movement ensures the illustrations feel aligned with ProfiledRisk’s role as a system that is both dependable and adaptive.
The efficiency of the illustration style lies in its ability to scale across the brand without losing meaning or consistency. Because the illustrations are system-driven rather than illustrative in a narrative sense, they can be applied across the website, product pages, and communications without visual fatigue or contradiction.
On the web, the illustrations work in harmony with the pattern and layout, guiding attention without competing with content. They clarify concepts quickly, support storytelling without lengthy explanation, and maintain visual coherence across different sections of the site. Over time, this creates a brand experience that feels unified and intentional, where visuals reinforce understanding and trust rather than distract from it.
On the web, illustration is used with discipline and purpose. It is never the starting point, and never the loudest element on the page. Instead, it supports structure, hierarchy, and understanding. Illustrations are placed deliberately alongside key sections, anchoring complex concepts such as onboarding fraud, risk dashboards, and behavioural signals without interrupting the reading flow. The illustrations work in tandem with layout and spacing to guide attention. They balance dense information with moments of visual relief, helping users scan, orient themselves, and understand what a section represents before engaging with the details. Scale, positioning, and negative space are carefully controlled so the illustrations feel integrated into the system rather than layered on top of it.
Importantly, the illustration style adapts to different contexts without losing consistency. Whether supporting a feature explanation, reinforcing a product benefit, or framing a section header, the visuals remain restrained and purposeful. They echo the geometry of the interface, the motion of the pattern, and the trust established by the logo. The result is a web experience that feels clear and intentional, where illustrations reinforce understanding, reduce cognitive load, and quietly strengthen the brand’s credibility rather than compete for attention.
